OAKLAND, CA – June 28, 2022 – Renewal Mill, a pioneer in the upcycled food industry, launched six new items at Whole Foods Market stores nationwide this June, building on its previous distribution as a local brand in Whole Foods Northern California.
Named to the Whole Foods Top 10 Trend list in 2021, Renewal Mill has spent the last few years commercializing its gluten-free upcycled flours, made from the nutritious pulps leftover when soymilk and oat milk are made. The company, run by co-founders Caroline Cotto and Claire Schlemme, uses these flours in award-winning vegan baking mixes, one of which received a NEXT at the 2022 Expo West for “Best New Planet-Forward Product.” The brand is a founding member of the Upcycled Food Association, and one of the first to achieve the third-party-audited Upcycled CertifiedTM designation.
Products launching in all 11 regions of Whole Foods this month include three flours, the flagship Organic Okara Flour, Oat Milk Flour, and 1-to-1 Gluten-Free Baking Flour, and three baking mixes – Dark Chocolate Brownie, Oat Chocolate Chip Cookie, and Sugar Cookie. The okara flour is a keto-friendly alternative for coconut flour, while the oat milk flour has more than 31g of plant-based protein per ½ cup serving. The baking mix line is 100% vegan, gluten-free, and easy-to-use, just requiring oil and water. All mixes were crafted by the 5x James Beard Award-Winning cookbook author Alice Medrich, whose expertise lies in alternative flours and chocolate.
Renewal Mill, known for its partnership strategy - which includes co-branded product launches with plant-based butter maven Miyoko’s Creamery, ice cream maker Salt & Straw, and most recently Williams-Sonoma’s new Seed & Harvest line - is thrilled to add Whole Foods to this list in a more meaningful capacity. “Whole Foods is synonymous with innovation and quality standards,” said Renewal Mill co-founder Caroline Cotto. “We’re energized by the fact that Whole Foods has decided to go all-in on backing the upcycled food movement and help shepherd in a new age where food waste is an issue of the past.”
The company joins the growing ranks of Upcycled Certified™ products gracing Whole Foods’ shelves including Blue Stripes Urban Cacao, Pulp Pantry, Chia Smash, Superfrau, Shameless Pets, and many more. “This launch marks not only a significant milestone in the history of our company,” Claire Schlemme, CEO, said. “It’s also a turning point for how CPG food thinks about sustainability at large, and that is what’s super exciting!”
ABOUT RENEWAL MILL:
Named a "World Changing Idea" by FastCompany, Renewal Mill is the first "climate friendly" baking company and upcycled ingredient supplier in the U.S. As a leading upcycled food company, Renewal Mill fights climate change and global food loss by upcycling byproducts from food manufacturing, converting them into superfood ingredients and premium, plant-based pantry staples. Starting with the byproducts of plant-based milk, Renewal Mill has crafted a line of premium, high fiber, gluten-free, vegan and plant-based flours, as well as ready-to-eat soft baked cookies and artisan "just add oil and water" baking mixes. All of Renewal Mill's products are chef-crafted by Alice Medrich, a five-times James Beard Award winning cookbook author. Renewal Mill is women-owned and operated and based in Oakland, California. To learn more about Renewal Mill or purchase its wholesale or consumer products, please visit www.renewalmill.com. Together, we can bake a better future.
Media Inquiries:Caroline Cotto, email@example.com